This podcast episode discusses the challenges of increasing ad costs on Amazon and provides strategies for sellers to manage and control their advertising expenses. It emphasizes the importance of optimizing bids, staying informed about Amazon's policies and fees, and finding ways to reduce Amazon Ad Spend without sacrificing sales. The episode also highlights the two-pronged approach of optimizing organic SEO and utilizing software to control ad costs. The significance of human oversight in decision-making and the use of software tools to monitor performance and optimize ad spend are also emphasized. The conversation delves into tactics such as adjusting bids based on conversion rates, leveraging user-generated content, and utilizing engaging ad formats. The episode concludes by introducing GoKazam, a SaaS platform that automates advertising cost management and optimization.