Scott sits down with award-winning wedding photographer Michael Anthony to discuss time-saving techniques and workflow optimization in the photography business.

Michael Anthony Photography is a Los Angeles-based Wedding Photography studio that was started in 2011 by Michael & Jennifer Loizzi. Their work is best known for its colorful, contemporary, cinematic style of portraiture.

(00:00) - 030
(05:56) - What is one thing that you do for the photographic process that has saved you time?
(10:40) - What is one thing that you do for the business that saves you time or money?
(18:03) - What is one thing that you do for editing that has saved you time?
(22:23) - What is one thing that you do after a session that has increased business?
(29:11) - Can you share an outlined breakdown of your workflow from lead to delivery?
(33:34) - What does the future of AI in photography look like to you?
(38:39) - How did Imagen impact your life?

In the episode, Scott and Michael discuss various aspects of the photography process, from lighting techniques and outsourcing to the potential of AI in the industry. They share insights and personal experiences, offering valuable tips and resources for photographers looking to streamline their workflows and improve their businesses.

"Outsourcing and automating tasks in your photography business will not only save you time and money but also allow you to focus on what you do best – capturing beautiful moments." - Michael Anthony

Ready to optimize your photography workflow for efficiency and creativity? Tune in to this episode of Workflows to discover time-saving techniques, automation tools, and the future of AI in the photography industry.

Discussed in this episode

Discussion of workflow for photography sessions, including engagement sessions, wedding shoots, reveal sessions, and album delivery
The importance of marketing to previous clients and using ongoing promotions
Outsourcing and automation to maintain profitability and efficiency in the photography business
The belief that AI will not replace wedding and family photographers but will make their jobs easier
Advances in autofocus algorithms and AI tools for retouching
AI's potential for analyzing leads and conversations to determine conversion rates and predict booking timelines
The benefits of AI analytics and data for optimizing business operations
Discussion of culling processes and the importance of removing oneself as a creative director
Michael's recommendation to automate the reveal process and scheduling
The benefits of automation in terms of saving time, reducing errors, and preventing the need for manual follow-ups
The importance of outsourcing and delegating tasks for work-life balance and preventing overwhelm
Making a list of tasks and prioritizing outsourcing based on personal preferences
Having systems in place for handling situations where time off is needed
ProSelect and Lightroom for IPS and slideshows
Michael's use of off-camera lighting and controlling light with equipment like a three-foot Profoto Octa box, grids, and reflectors
Focusing on getting the final look in camera to save time in the editing process
Michael's outsourcing of editing, training associate photographers, recruiting, and creating timelines

Join the Imagen Community on Facebook to continue the discussions between episodes.

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Workflows with Michael Anthony

Business of Photography & Videography - Workflows