20VC: Turning Canned Water into a $700M Media and Health Company, What Makes Truly Great Brands, How Founders Can Build Their Brand From Day 1 Today & How to Create Viral Content with Little to No Budget with Mike Cessario, Founder and CEO @ Liquid Death
This podcast episode explores the success of Liquid Death and Trader Joe's, uncovering the reasons behind their brand resonance and unique marketing strategies. It delves into topics such as brand differentiation, the importance of creative entertainment over traditional advertising, and the role of sales execution. The discussion highlights the value of authenticity, humor, and emotional connection in capturing consumers' attention and building a loyal customer base.
